In the first half of 2024, the Group appointed Mr. ZHAO John Huan (the Chairman of Hony Capital) and Mr. CHENG Wu as the Chairman of the Board and the Chief Executive Officer of the Company, focusing its strategic development in international culture, media and entertainment businesses, with a vision of building a world-leading Global Content Creation Platform. The group will explore and cultivate excellent content and creative teams, which have a deep understanding and unique interpretation of the local culture and are widely recognized, in key target markets such as South Korea, Japan, and the United States. The target is to produce content works and excellent intellectual properties (IPs) with high cultural and commercial value. With the coordination of the entire Group and the participation of the creative teams in each local market, the ultimate goal of the Group is to build an internationalized industry chain and cultivate internationally renowned and recognized IPs.

HB Entertainment, in which the Group holds a stake of 31%, is principally engaged in production of and investment in films and television dramas, as well as management of artistes, in South Korea. HB Entertainment is the producer of one of the most popular Korean dramas in Asia, “My Love from the Star”, starring Jun Ji-hyun and Kim Soo-hyun. Other popular TV drama series produced by HB Entertainment include “Yong Pal”, “You’re All Surrounded”, “Cinderella and Four Knights”, “The K2”, etc.

More recent works by HB Entertainment include TV drama series “Partners for Justice” (season 1 and 2), “Lovely Horribly”, “Big Issue”, “Sky Castle”, “Beautiful Love, Wonderful Life”, “Battle for Happiness” and “My Mom is Cupid” which had achieved commendable results. In 2018, “Sky Castle” has recorded the highest-ever national viewership rating of 23.8% in Korea. “Partners for Justice” premiered in Korea in May 2018 and received exceptional response from audience. It delivered an average rating of 6.86%, topping at 9.6%, which is considered very successful. In 2019, “Partners for Justice 2” reached the highest national viewership at 10.1% according to the viewership statistics of TNmS in Korea. ‘‘Beautiful Love, Wonderful Life’’, premiered in September 2019, topped the national viewership ranking for seven consecutive weeks between November and December 2019, recording the highest national viewership at 28.3% (up to 31 December 2019). Its final episode aired in March 2020 reached the highest national viewership at 31.5%, and is deservingly hailed as one of the most popular Korean television dramas in 2019. In 2023, HB Entertainment has launched two television dramas, “Battle for Happiness”, “My Man Is Cupid”, "Motel California" and "Recipe for Love", etc., continuing to maintain high viewership and good industry reputation.

For further information, please visit www.hbenter.com